Hun Lee

Your creative journey began with stop motion videos in childhood. What stayed with you from those early experiments?

From those early stop motion experiments, the biggest thing that stayed with me is the sense of craftsmanship. Stop motion forces you to build a world frame by frame with patience and intention. Even today I approach filmmaking the same way. I treat every frame like a brushstroke in a painting or a piece of sculpture. That mindset shaped my habit of checking, polishing and designing every moment with care. It taught me that a powerful film is not created all at once but built through countless small decisions.

Hun Lee | Box Group Photo

Growing up in a culture that valued conformity, what role did filmmaking play in helping you define your identity?

Growing up in a culture that valued conformity, filmmaking became a small escape that allowed me to breathe. It gave me permission to be different. Even if I danced in public or acted in a strange way, I could always say “I am filming” and suddenly the rules shifted. The camera opened a wider spectrum of freedom for me. Through filmmaking I learned that expression does not need approval. It simply needs a space to exist.

Hun Lee | Ceiling Shot

During military service you created a prize winning human rights video. What did that experience teach you about storytelling’s social power?

During military service I realized something important. Even in the most closed or rigid communities, individuals are still human first and members of a system second. If a story can reach even one person on a personal level, it has the power to slowly shift the mindset of a larger group. That experience taught me that storytelling is not only entertainment. It is a quiet force that can open minds, create empathy and inspire change.

Hoon2Trip has become a recognizable visual identity. How would you personally describe the Hoon2Trip style?

The Hoon2Trip style is trend driven yet unpredictable. I follow what feels modern and cinematic, but I like to twist it once more and break the pattern so the viewer feels a shift. My style blends travel, storytelling, digital aesthetics and rhythm, but always with an element of surprise. It is familiar at first sight but different when you look closer.

Hun Lee | Glow Friend Effect

Your dream is to direct K pop music videos that blend choreography, story and technology. What is the future of performance in your imagination?

I think the future of performance will be shaped by real time interaction between the audience, the performer and advanced technology. With rapidly evolving AI tools, generative systems and massive data centers powering real time rendering, performance will no longer be something created once by a director and presented as a finished product.

Viewers will become part of the creative process.

The performance will respond, shift and transform based on the audience’s movement, emotion or participation.

We will experience choreography and visual effects generated live rather than pre rendered, creating performances that constantly evolve and never repeat. To me this is where dance and technology will truly merge into a new form of art.

Hun Lee | Light Christmas Tree

You often collaborate with brands and tourism boards. What do you look for in a collaboration to ensure it aligns with your artistic vision?

The most important thing for me in a collaboration is creative freedom. Many partners have detailed guidelines, but my work relies on unexpected formats and unconventional editing. Sometimes I have to break the rules entirely to create something original. The results often perform extremely well. When a collaborator trusts my vision and gives me space to experiment, that is when I create my best work.

Hun Lee | Self Representation Art

Your work often plays with scale, perspective and illusion. What attracts you to this kind of visual experimentation?

Just like how I started with stop motion, I am drawn to visuals that bend perception. Illusion based imagery sparks new imagination and breaks the viewer’s assumptions. It reminds me that film is not only about showing reality but also about transforming it. This experimentation allows me to think beyond how things look and focus instead on how things feel.