Amy Laurann

Year of birth: 1982
Where do you live: Clearwater, Florida
Describe your art in three words: Authentic. Connected. Timeless.
Your discipline: I specialize in lifestyle and portrait photography, blending urban and natural settings with the subject’s style and personality.

What initially drew you to lifestyle and fashion photography, and how did you develop your unique style?

When I moved to Florida in 2021, I was coming from a background focused on nature, industrial textures, and documentary-style photography in Pennsylvania. As I was settling into a new home and exploring the area, I started connecting with the local creative community. Around that time, someone reached out looking for lifestyle photography for their real estate business. It was one of those moments where everything just clicked—working with people, capturing authentic moments, and telling a visual story in a collaborative way felt like second nature.

From there, word of mouth led me to work with other creatives. Each project brought its own energy, and over time I developed a style that’s natural, candid, and personal. I focus on creating space for the people I work with to bring their own ideas and personality to the shoot—it’s always collaborative. That approach continues to shape my work more than anything else.

How does natural light influence your photography, and why is it such an integral part of your work?

Natural light brings a sense of honesty and authenticity to my work. There’s a warmth and unpredictability in it that I love—whether it’s the golden hour glow, diffused overcast light, or the sharp contrast of a bright afternoon. It adds an emotional layer to the images and keeps me fully present in the moment. Instead of controlling every element, I get to work with the light, which makes each shoot feel unique.

Amy Laurann | Eric | 2022

Florida’s urban landscape offers a lot of visual energy. How do you capture the dynamic vibe of the environment in your photos?

Florida has this incredible architectural contrast—modern cityscapes alongside old-world charm, bright colors against deep shadows, and busy streets balanced by quiet pockets of nature. I try to reflect that by staying flexible and responsive to whatever’s happening around me.
I’m always looking for movement and those small, unscripted moments that add life to an image. Sometimes it’s as simple as catching a laugh in the middle of a crowded market or shooting in an alleyway where cascading light creates a mood you wouldn’t expect.

Can you describe a particularly memorable photoshoot you’ve had in Florida?

One that really stands out took place on the rooftop of a parking garage in downtown Tampa. We worked with the natural lines of the city skyline and the sharp angles of his G-Wagon to create a clean, modern vibe. The contrast between the mirrored glass buildings and his sleek, tailored look brought everything together visually.
What I loved most about the session was how simple it was—no complicated setups, just natural light and letting the environment and his energy lead the way. There was a moment where he was sitting on the edge of the car door, completely relaxed—he owned the space without even trying. That’s always the feeling I’m chasing. When someone lets their guard down, the image stops being about the pose and becomes about the person.

Amy Laurann | Wanda | 2024

Your work features a lot of human subjects in various settings. How do you work with models to bring out natural expressions and emotions?

I think the key is creating a relaxed, collaborative space. Before I even pick up the camera, I take time to connect with the person—whether they’re a professional model or stepping in front of the lens for the first time. I’m not big on rigid posing. Instead, I encourage them to move naturally, talk, and interact with their surroundings in a way that feels comfortable and authentic.
It’s also important for me to get their input along the way. I like to pause during the shoot and show them a few images on the display. There’s something kind of magical about that moment—when they see themselves the way I see them. It builds their confidence and opens up the space to be even more creative and adaptable together.

How do you stay inspired and keep your work fresh and innovative?

Staying curious is everything. I’m always exploring new locations, working with different people, and learning from other creatives in the community. Every collaboration brings something fresh to the table.
I also find inspiration by going back to basics—taking my camera out with no agenda, just seeing what catches my eye. Whether it’s street photography, nature, or even textures like rusted steel (a throwback to my urbex days in Bethlehem), it all feeds into my creative process. And sometimes stepping away from photography altogether—getting out in nature or visiting galleries—sparks new ideas.

Amy Laurann | Lucy | 2024

Have you ever faced challenges in your work due to the lighting or environment? How do you overcome them?

Absolutely! Florida’s weather can be unpredictable—one minute you have perfect light, and the next you’re dealing with harsh sun or a sudden downpour. I’ve learned to embrace it. If the light isn’t ideal, I’ll change locations, adjust angles, or use shadows creatively. Sometimes the unexpected conditions lead to the most interesting shots.
I always come prepared with a flexible mindset. Some of my favorite images have come from situations where we had to pivot because of weather or lighting. It forces me to think differently and get creative on the fly.