Joanna Li

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Can you describe how your upbringing in Taipei influenced your artistic perspective and storytelling style?

Growing up in Taipei, I was surrounded by a rich blend of traditional and modern influences. The city’s vibrant streets, bustling night markets, and historical temples instilled in me a deep appreciation for the coexistence of old and new. This duality often reflects in my work, where I blend traditional storytelling techniques with contemporary themes. The layered textures of urban life in Taipei taught me to find beauty in everyday moments, shaping my visual language and narrative approach.

Joanna Li, The present moment, 2021

Your work spans multiple mediums and concepts. How do you decide which medium best expresses a particular idea?

The concept always dictates the medium. When an idea emerges, I consider the emotions I want to evoke and the most effective way to convey the story. For instance, if I want to capture fleeting memories, I might use photography to freeze moments in time. For introspective or abstract concepts, video installations allow me to weave together layers of sound and visuals to immerse the audience fully. It’s a process of trial and instinct, guided by what feels most authentic to the idea.

Storytelling is central to your art. Can you share a specific story behind one of your pieces?

One of my favorite pieces is Reminiscence, a video installation exploring the passage of time and fleeting nature of human connections. The inspiration came from a childhood memory of my grandmother sharing a difficult decision she made, which over time shifted from feelings of regret to a sense of gratitude for how it shaped our family. This idea became a key theme in Reminiscence, highlighting how our understanding of the past evolves as we grow older and gain new perspectives. The work emphasises that memories are constantly reshaped by the present.

Joanna Li, Crescendo, 2021

How do you strive to create emotional connections with your audience through your work?

I aim to evoke a sense of shared experience by tapping into universal emotions like nostalgia, longing, or resilience. I often use elements such as soft lighting, organic textures, or ambient sounds to create an intimate atmosphere that draws the audience in. I also like to leave space for interpretation, encouraging viewers to bring their own stories and emotions to the work, fostering a deeper, more personal connection.

Your art often interprets your ideas about yourself and the world. How has your perception of the world evolved through your creative journey?

My creative journey has deepened my understanding of how interconnected we all are. Early in my career, my work was more introspective, focused on exploring my identity and personal experiences. Over time, I began to see parallels between my stories and those of others, which shifted my perspective outward. Now, my work often seeks to highlight shared human experiences and explore themes of collective memory, showing how our individual lives are part of a larger narrative.

Joanna Li, Encounter, 2021

Many of your works seem to explore urban landscapes and daily moments. How does living in London shape your creative process?

Living in London is a constant source of inspiration. The city’s mix of old and new—historic buildings standing right next to sleek modern skyscrapers—always catches my eye. I love exploring different neighborhoods, each with its own vibe and character. Wandering around with my camera, I’m drawn to little details like how the light hits a brick wall or a fleeting moment of interaction between strangers. The energy of the city keeps me motivated, and its vibrant art scene offers so many chances to connect, collaborate, and learn from others.

What advice would you give to aspiring artists who want to explore multiple mediums and themes in their work?

Stay curious and embrace the freedom to experiment. Each medium has its own language and strengths, so don’t hesitate to step out of your comfort zone. Focus on the story or emotion you want to express, and let that guide your choice of medium. Seek inspiration from a variety of sources—art, music, literature, and even the small moments in daily life. Most importantly, trust your instincts and enjoy the journey; through exploration, you’ll uncover your unique voice and perspective.

Joanna Li, London morning, 2022