Alexis Lovely

You work at the intersection of fashion, technology, music, and gaming. How do you approach blending these different disciplines into one cohesive artistic language?

I’m able to approach blending these disciplines through cutting edge modalities like AR/VR. I recently presented my first solo installation that combines all of the above entitled “First of Many.”

What drew you to mixed reality experiences, and how do you see this medium evolving in the next few years?

I was drawn to mixed reality in my search for presenting my mixed media art in an innovative way. In the next few years I see the immersive capabilities improving tremendously and it being the go-to for independent creatives to put their art on display.

Alexis Lovely | Waveform

Can you tell us more about your collaboration with adidas neo or Reebok Impact? How did those projects come together creatively?

The adidas neo collaboration is unique in that it’s the first ever collection designed on Snapchat and brought to life at the Adidas HQ in Germany. I designed a kit as well as my own 1/1 cloud foam QT racer.

Your works have been featured in Times Square and Art Basel — how does public or large-scale digital exposure shape your creative decisions?

Public facing opportunities do play a role in my creative process but are not a deciding factor when it comes to which projects i choose to pursue.

Alexis Lovely | Volcan

How do you navigate the balance between commercial collaborations and your personal artistic voice?

I follow my creative compass when it comes to navigating the two. It’s important to me to keep my artistic integrity and i do that by remembering who and what i do this for.

What role does interactivity play in your digital wearables and in-game assets?

Interactivity is paramount with my wearables.

Alexis Lovely | V

How does your background in fine arts influence the way you design for immersive and gamified environments?

My background contributes to the abstract nature of the art that fills the environments i create.