Prof. Shirley Yeung

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How did you come to define yourself as a life artist, and how does this shape your practice?

Life with experiences to shape your pathway with compassion, passion, courage and resilience. Learn how to stand in the wind with artistic creation to influence the communities.

How can art contribute to mental health and well-being in the context of SDG 3.4?

“SDG Target 3.4 | promote mental health and well-being Dr. Shirley Yeung’s projects target to advance SDG 3.4 (mental health/well-being) with nature appreciation, Positive Inner Peace with an awareness of the changing world via understanding of ESG (environment, social, governance). Her initiatives, such as “Restore the Nature with Innovations,” focus on balancing sustainability, wellness, and digital transformation, often incorporating Chinese calligraphy techniques in western style and AI-driven delivery with NFT, when needed for traceability and transparency. For example, Dr. Shirley’s works regarding SDG 3.4 and technology include: ArtTech and Wellness: Projects use art and technology (ArtTech) to promote mental wellness and happiness at home via homeware in nature drawings of Dr. Shirley Yeung, focusing on SDG#16 positive peace, emotional, and SDG#3mental well-being.

You work with green fashion and upcycling that combine calligraphy, painting, and ESG values. How can sustainable fashion become a tool for education, healing, and systemic change rather than just aesthetics?

Green Entrepreneurial Education: Initiatives incorporate AI and SY paintings in apparel fir SDG#13 climate change with #12 responsible consumption and production to foster sustainable design and wellness. Positive Peace Framework: The design for sustainable development with SDG#4.7 knowledge transfer work integrates the 8 pillars of Economic Positive Peace for SDG#8 Decent Jobs Creation. This is more than just asethetics in traditional art fashion. Key Projects: The SDG x ESG led initiatives of Dr. Shirley Yeung , e.g. “Restore the Nature with Innovations via SDGs and ESG/Positive Peace” and “Green Entrepreneurial Education Project with Art Tech + Environmental Products of 2025 for 2030 demonstrate.

What is the value of women-led collaboration in sustainability-focused art projects?

Most of the projects of Dr. Shirley Yeung involved with female students, entrepreneurs, professors, artists, and social entrepreneurs from Cameroon, Kenya, Hong Kong, China, Indonesia, Pakistan, India, Russia, US, UK…etc. on applying environmental materials in drawing, apparel, homeware for social impacts and a project was selected to display in the UN Conference Center (UNESCAP) in March 2023. Dr. Shirley also collaborates with organizations like ICENECDEV, UN Global Compact member since 2014 on empowering Miss Environment to draw in Chinese way and works on integrating AI into sustainable development initiatives.

Education plays a central role in your work, from students to industry practitioners and NGOs across different cultures. How does participatory art help communities internalize values like equity, inclusion, and shared responsibility?

Values of calmness, inner peace and resilience courage for social inclusion are a mission of Dr. Shirley. She is a volunteer in Muslim Centre on Chinese Calligraphy drawing in environmental materials to convey a message that cultural understanding and heritage preservation are important in the creation and transformation journey.

Many of your projects sit at the intersection of policy, business, and creativity. How can artists meaningfully engage with governance and institutions without losing artistic freedom or critical voice?

Dr. Shirley Yeung’s SDG x ESG and Green Entrepreneurial Projects: Rebuilding Art Communities for Global Well-being and Peace Dr. Shirley Yeung’s innovative approach at the intersection of SDGs and ESG principles exemplifies how art, entrepreneurship, and sustainability can converge to foster resilient communities and promote global well-being. Her projects in the Curtain City, rooted in her vision of integrating environmental consciousness with cultural vitality, highlight the transformative potential of creative industries aligned with sustainable development goals. At the core of Dr. Yeung’s initiatives is a commitment to SDG 4.7 (Knowledge Transfer), ADG 8 Innovations with AI, NFT and design thinking, SDG 13 (Climate Action), and SDG 16 (Peace, Justice, and Strong Institutions). By embedding ESG principles and 7 principles of PRME into her projects, she emphasizes responsible governance, environmental stewardship, and social inclusivity. Her green entrepreneurial social business models leverage policy frameworks, e.g. STEAM education and Halal Sustainability that encourage design for sustainability with a focus on revitalizing art communities that have historically been marginalized. One of her key contributions is developing a new workflow operation that harmonizes artistic freedom with structured 3 layers of creators, manufacturersand consumers. This approach involves establishing a transformative and flexible way of operating creative business that safeguard artists’ creative independence while ensuring SDG sustainable practices with PRME principles of values, research, practice and partnership. Creativity plays a pivotal role in these projects, serving as a catalyst for meaningful community engagement and social cohesion. Dr. Yeung’s initiatives involve collaborative green/ blue art, tech, business projects with sustainable design practices, and cultural exchange programs that revitalize local and global arts community while aligning with environmental goals, for example, 6vi project with the value of peace, engaged artists from 60 countries with cofounder Xin Liang. These activities empower artists and SMEs to generate economic value and contribute to social inclusion and peacebuilding efforts across miles. Moreover, the projects of Dr. Shirley sets a practical role model on visualising green / blue entrepreneurial educatio for sustainable development, fostering a sense of ownership of creation. The creative expression of Dr. Yeung’s work nurtures a vibrant ecosystem where art becomes a tool for social inclusion with women empowerment, environmental awareness, and inner peace. In pursuit of SDG 2030, her initiatives aim to rebuild and sustain art communities as vital contributors to global well-being. Design for sustainable art practices, driven by responsible management education of UN PRME principles foster cultural resilience, social harmony, and environmental sustainability.

Looking toward 2030, what role should art communities play in global well-being and peace?

Through the persistence of SDG x ESG book and research publication and recent projects with Hong Kong Brand Curtain City project and Genesis-one.co, Dr. Shirley sets a powerful driver of art for inner peace, creation for resilience, and tolerance for business transformations, inspiring a new generation of artists and entrepreneurs to forge a sustainable future rooted in creativity, responsibility, and shared values.